The village of Rurka Kalan is situated in the Jallandhar district of Punjab. Rurka Kalan is centrally located with the borders of the municipality touching another 20 small villages. It has a population of approx. 15,000 and is well connected by good roads to nearby villages. The 8 km hinterland has a population of about 50,000 people.
The primary economic activity of the people is agriculture; 70% of the population has very small land holdings: an average of 0.5 hectares per household. These people are agricultural laborers having small annual incomes of 20,000R (Approx $400USD). Sixty percent of the population of the village is Dalit. Dalits in the area have very low literacy rates and have still lower incomes of 12,000 rupees (Approx. $250USD) per annum. Children from Dalit families do not have access to quality education and other development facilities as adults of these families are mostly illiterate and poor. The majority of the children and adolescents have no access to guidance and counseling which is of the utmost necessity for their development. Dropout rate in schools in the area is very high. It is the belief of YFC that if children and young people have access to timely, supportive counseling and guidance from experts along with the conventional education, then they can have a sustainable lifestyle and can become responsible citizens of our world.
Rurka Kalan has been a harbinger of many a social and patriotic movements. The village had been a centre for the 'Gadar' Party movement and has produced 42 freedom fighters. Sports in general and football, hockey, athletics and kabaddi in particular have been a love for the people of Rurka Kalan. The village has produced many International & National level footballers and other sports persons of eminence. Many youngsters have a sustainable future by choosing football as career.